The idea The formula that made pearls accessible to all According to legend, Cleopatra dissolved a pearl in vinegar and drank it in front of Mark Antony to demonstrate her power and wealth. For cen- turies, these gems from beneath the waves were a symbol of luxury and elitism, until a German engineer, Eduardo Hugo Heusch, found a way to make them accessible to everyone. This is how Majorica was born in 1890 in Paris, a pioneer- ing company in the creation of organic pearls. That dream found its natural home in the Balearic Islands, on Mallorca, where traditional craftsman- ship, the Mediterranean environment and female talent provided the ideal setting to make it a real- ity. It was in Manacorwhere, in 1902, Majorica’s first factory was established, marking the begin- ning of a story that would combine innovation, technical excellence and creative sensitivity. In 1917, Majorica opened its first shop on Fifth Avenue in New York. In 1952, it patented its famous organic pearl. And in 1961, it pioneered A handcrafted and secret process work-life balance by opening a nursery for its female employees. At the end of that decade, it Majorica is now an integral part of Mallorcan launched its most iconic piece: the versatile and culture, on a par with other local icons such innovative Fancy necklace. as ensaimada pastries. Its pearls, which have Today, with over130 years of history, Maoricaj gained worldwide recognition, boast a unique The skilled and delicate hands of production process that combines innovation continues to reinterpret its legacy with timeless women play a crucial role in the designs, available at points of sale around the world.production of Majorica pearls. andcraftsmanship. The pearls, made in Spain, are produced using a traditional process (technology is also used, although to a lesser extent) starting with an opal glass core, which is coated with succes- sive layers of pearl essence. The secret lies in its exclusive formula: the essence of the Orient, a treatment that gives each piece its perfect fin- ish, durability and unmistakable lustre. In search of rebirth Although Majorica has managed to keep its es- sence intact for over a century, its history has also undergone periods of transformation. In 1998, the company was acquired by Alpha Investments due to a lack of generational succession and cer- tain economic difficulties. In 2021, a new phase began with the arrival of MajolaPerla, driving a renewed brand strat- egy and growth plan up to 2029, with the aim of strengthening its international presence and adapting to new times, without losing its essence. 88